Case study

Rhode: seasonal drop launch with fast-turn creative

A compact launch reel for a seasonal drop, highlighting the product story in under 25 seconds with a confident visual rhythm.

Rhode2025-02-184 min read

Turnaround

1 day

Final length

24 sec

Shares

1.7x

The seasonal drop needed a launch reel fast. We paired a tight hook with bright product closeups and soft background music to keep it festive.

What we built

Using the standard asset pipeline, we generated product-in-scene stills, a single talking avatar segment, and synchronized captions.

  • Short hook + payoff structure in the script.
  • Warm color palette and minimal transitions.
  • Music clip trimmed to the shot timeline.

Impact

The reel hit the feed within 24 hours and drove an above-average share rate, giving the drop extra momentum.

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