Atomberg needed a reel that showed product quality without feeling like a spec sheet. We blended a crisp narration with tangible, in-room scenes.
Strategy
We replaced the product into bright interiors so the viewer could instantly imagine placement. Each cut ended with a short beat to reset attention.
- Planner-led shot order to match the script arc.
- Product replacement into multiple room contexts.
- Short, readable captions with emphasis keywords.
Result
The reel delivered a longer average watch time and a clean drop-off profile after the first 3 seconds, indicating stronger retention.